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Author: Tipping Point

Website card design

Cards: The Trend Sweeping Web Design

We are currently in the midst of a re-architecture of the web. From social media to real estate websites, cards are fast becoming a popular web design technique. What are they and how can you implement them into your websites? Allow us to explain.

Direct mail or email

Direct Mail Vs. Email Marketing

There’s no doubt every company’s marketing mix should include some form of mail. The question is, should that mail be physical or digital? Ideally you’d want to use a mix of both email and direct mail, but if could only choose one method which one would be the best for your business?

Print isn't dead

Print Is Not Dead

In this modern day of email, social media, and declining newspaper readership, it’s easy to shrug print advertising off as an advertising medium of the past. Have we thrown print to the wayside too early? Is print truly dead? At Tipping Point we say absolutely not.