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Author: David Kranker

The Psychology Of Search

Why do people search? How are they searching? Do searches vary on different devices? How do users interact with paid results? We cover all of these questions and more. Understanding the psychology behind the search process will make you a much better advertiser and search marketer.

small business digital marketing

The Top 10 Benefits Of Digital Marketing For Small Businesses

37% of small businesses aren’t using any type of digital marketing and 54% of all small business owners haven’t set up a single social media account. Yet, there’s a 100% chance that every small business could benefit immensely from developing a digital marketing plan. We identify the top 10 benefits of digital marketing for small businesses.