Hayman Company – Start Living

The challenge for regional real estate leader Hayman Company was two-fold: create a fun, energetic campaign that informs Michigan apartment renters about Hayman’s many local properties, and use the increased exposure to stay top-of-mind for brokers looking for commercial real estate.

In addition to a new, rebranded corporate website, we created the “Start Living” campaign as a message to all prospective renters that a new start begins in a Hayman apartment. And who wouldn’t love a month of free rent?!